About this market
The growing need for managing social media accounts efficiently is one of the key factors expected to trigger market growth in the forthcoming years. Social media management software helps enterprises in aggregating messages sent from different social media accounts in one dashboard. Enterprises are using this software for effectively managing their multiple social media accounts. The use of social media management software allows the social media handlers for performing multiple actions including sharing and scheduling of posts in the same spot, thus, driving the demand during the forecast period. analysts have predicted that the social media management software market will register a CAGR of nearly 14% by 2023.
Market Overview
An increasing number of users on social media
One of the growth drivers of the global social media management software market is the increasing number of users on social media. With the increasing use of social media among consumers, the demand for social media management software is also expected to increase during the forecast period.
Need to continuously upgrade social media management software
One of the challenges in the growth of the global social media management software market is the need to continuously upgrade social media management software. SEMs using on-premises social media management software and having budget constraints will not be able to use the software due to the need for continuous upgrades, which may affect market growth.
For the detailed list of factors that will drive and challenge the growth of the social media management software market during 2019-2023, view our report.
Competitive Landscape
The market appears to be moderately fragmented and with the presence of several market players. Many vendors are offering social media management software solutions integrated with analytics solutions to help enterprises to understand their follower's trends. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.
The growing need for managing social media accounts efficiently is one of the key factors expected to trigger market growth in the forthcoming years. Social media management software helps enterprises in aggregating messages sent from different social media accounts in one dashboard. Enterprises are using this software for effectively managing their multiple social media accounts. The use of social media management software allows the social media handlers for performing multiple actions including sharing and scheduling of posts in the same spot, thus, driving the demand during the forecast period. analysts have predicted that the social media management software market will register a CAGR of nearly 14% by 2023.
Market Overview
An increasing number of users on social media
One of the growth drivers of the global social media management software market is the increasing number of users on social media. With the increasing use of social media among consumers, the demand for social media management software is also expected to increase during the forecast period.
Need to continuously upgrade social media management software
One of the challenges in the growth of the global social media management software market is the need to continuously upgrade social media management software. SEMs using on-premises social media management software and having budget constraints will not be able to use the software due to the need for continuous upgrades, which may affect market growth.
For the detailed list of factors that will drive and challenge the growth of the social media management software market during 2019-2023, view our report.
Competitive Landscape
The market appears to be moderately fragmented and with the presence of several market players. Many vendors are offering social media management software solutions integrated with analytics solutions to help enterprises to understand their follower's trends. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.
Detailed TOC of Global Social Media Management Software Market 2019-2023
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
• 2.1 Preface
• 2.2 Preface
• 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis
PART 04: MARKET SIZING
• Market definition
• Market sizing 2018
• Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition
PART 06: MARKET SEGMENTATION BY DEPLOYMENT
• Market segmentation by deployment
• Comparison by deployment
• Cloud-based - Market size and forecast 2018-2023
• On-premises - Market size and forecast 2018-2023
• Market opportunity by deployment
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
• Geographic segmentation
• Geographic comparison
• North America - Market size and forecast 2018-2023
• Europe - Market size and forecast 2018-2023
• APAC - Market size and forecast 2018-2023
• South America - Market size and forecast 2018-2023
• MEA - Market size and forecast 2018-2023
• Key leading countries
• Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges
PART 11: MARKET TRENDS
PART 12: VENDOR LANDSCAPE
• Overview
• Landscape disruption
• Competitive scenario
PART 13: VENDOR ANALYSIS
• Vendors covered
• Vendor classification
• Market positioning of vendors
• AgoraPulse
• Buffer
• Hootsuite Inc.
• Sprout Social, Inc.
• Twitter, Inc. (TweetDeck)
PART 14: APPENDIX
• Research methodology
• List of abbreviations
PART 15: EXPLORE TECHNAVIO
Exhibit 01: Global information technology (IT) software market
Exhibit 02: Segments of global information technology (IT) software market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2018
Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions)
Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
Exhibit 09: Five forces analysis 2018
Exhibit 10: Five forces analysis 2023
Exhibit 11: Bargaining power of buyers
Exhibit 12: Bargaining power of suppliers
Exhibit 13: Threat of new entrants
Exhibit 14: Threat of substitutes
Exhibit 15: Threat of rivalry
Exhibit 16: Market condition - Five forces 2018
Exhibit 17: Deployment - Market share 2018-2023 (%)
Exhibit 18: Comparison by deployment
Exhibit 19: Cloud-based - Market size and forecast 2018-2023 ($ millions)
Exhibit 20: Cloud-based - Year-over-year growth 2019-2023 (%)
Exhibit 21: On-premises - Market size and forecast 2018-2023 ($ millions)
Exhibit 22: On-premises - Year-over-year growth 2019-2023 (%)
Exhibit 23: Market opportunity by deployment
Exhibit 24: Customer landscape
Exhibit 25: Market share by geography 2018-2023 (%)
Exhibit 26: Geographic comparison
Exhibit 27: North America - Market size and forecast 2018-2023 ($ millions)
Exhibit 28: North America - Year-over-year growth 2019-2023 (%)
Exhibit 29: Europe - Market size and forecast 2018-2023 ($ millions)
Exhibit 30: Europe - Year-over-year growth 2019-2023 (%)
Exhibit 31: APAC - Market size and forecast 2018-2023 ($ millions)
Exhibit 32: APAC - Year-over-year growth 2019-2023 (%)
Exhibit 33: South America - Market size and forecast 2018-2023 ($ millions)
Exhibit 34: South America - Year-over-year growth 2019-2023 (%)
Exhibit 35: MEA - Market size and forecast 2018-2023 ($ millions)
Exhibit 36: MEA - Year-over-year growth 2019-2023 (%)
Exhibit 37: Key leading countries
Exhibit 38: Market opportunity
Exhibit 39: Cumulative growth for social media users 2018-2023 (%)
Exhibit 40: Impact of drivers and challenges
Exhibit 41: Vendor landscape
Exhibit 42: Landscape disruption
Exhibit 43: Vendors covered
Exhibit 44: Vendor classification
Exhibit 45: Market positioning of vendors
Exhibit 46: AgoraPulse - Vendor overview
Exhibit 47: AgoraPulse - Key offerings
Exhibit 48: Buffer - Vendor overview
Exhibit 49: Buffer - Product segments
Exhibit 50: Buffer - Organizational developments
Exhibit 51: Buffer - Key offerings
Exhibit 52: Hootsuite Inc. - Vendor overview
Exhibit 53: Hootsuite Inc. - Key offerings
Exhibit 54: Sprout Social, Inc. - Vendor overview
Exhibit 55: Sprout Social, Inc. - Product segments
Exhibit 56: Sprout Social, Inc. - Key offerings
Exhibit 57: Twitter, Inc. (TweetDeck) - Vendor overview
Exhibit 58: Twitter, Inc. (TweetDeck) - Business segments
Exhibit 59: Twitter, Inc. (TweetDeck) - Geographic focus
Exhibit 60: Twitter, Inc. (TweetDeck) - Segment focus
Exhibit 61: Twitter, Inc. (TweetDeck) - Key offerings
Exhibit 62: Validation techniques employed for market sizing
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
• 2.1 Preface
• 2.2 Preface
• 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis
PART 04: MARKET SIZING
• Market definition
• Market sizing 2018
• Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition
PART 06: MARKET SEGMENTATION BY DEPLOYMENT
• Market segmentation by deployment
• Comparison by deployment
• Cloud-based - Market size and forecast 2018-2023
• On-premises - Market size and forecast 2018-2023
• Market opportunity by deployment
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
• Geographic segmentation
• Geographic comparison
• North America - Market size and forecast 2018-2023
• Europe - Market size and forecast 2018-2023
• APAC - Market size and forecast 2018-2023
• South America - Market size and forecast 2018-2023
• MEA - Market size and forecast 2018-2023
• Key leading countries
• Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges
PART 11: MARKET TRENDS
PART 12: VENDOR LANDSCAPE
• Overview
• Landscape disruption
• Competitive scenario
PART 13: VENDOR ANALYSIS
• Vendors covered
• Vendor classification
• Market positioning of vendors
• AgoraPulse
• Buffer
• Hootsuite Inc.
• Sprout Social, Inc.
• Twitter, Inc. (TweetDeck)
PART 14: APPENDIX
• Research methodology
• List of abbreviations
PART 15: EXPLORE TECHNAVIO
Exhibit 01: Global information technology (IT) software market
Exhibit 02: Segments of global information technology (IT) software market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2018
Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions)
Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
Exhibit 09: Five forces analysis 2018
Exhibit 10: Five forces analysis 2023
Exhibit 11: Bargaining power of buyers
Exhibit 12: Bargaining power of suppliers
Exhibit 13: Threat of new entrants
Exhibit 14: Threat of substitutes
Exhibit 15: Threat of rivalry
Exhibit 16: Market condition - Five forces 2018
Exhibit 17: Deployment - Market share 2018-2023 (%)
Exhibit 18: Comparison by deployment
Exhibit 19: Cloud-based - Market size and forecast 2018-2023 ($ millions)
Exhibit 20: Cloud-based - Year-over-year growth 2019-2023 (%)
Exhibit 21: On-premises - Market size and forecast 2018-2023 ($ millions)
Exhibit 22: On-premises - Year-over-year growth 2019-2023 (%)
Exhibit 23: Market opportunity by deployment
Exhibit 24: Customer landscape
Exhibit 25: Market share by geography 2018-2023 (%)
Exhibit 26: Geographic comparison
Exhibit 27: North America - Market size and forecast 2018-2023 ($ millions)
Exhibit 28: North America - Year-over-year growth 2019-2023 (%)
Exhibit 29: Europe - Market size and forecast 2018-2023 ($ millions)
Exhibit 30: Europe - Year-over-year growth 2019-2023 (%)
Exhibit 31: APAC - Market size and forecast 2018-2023 ($ millions)
Exhibit 32: APAC - Year-over-year growth 2019-2023 (%)
Exhibit 33: South America - Market size and forecast 2018-2023 ($ millions)
Exhibit 34: South America - Year-over-year growth 2019-2023 (%)
Exhibit 35: MEA - Market size and forecast 2018-2023 ($ millions)
Exhibit 36: MEA - Year-over-year growth 2019-2023 (%)
Exhibit 37: Key leading countries
Exhibit 38: Market opportunity
Exhibit 39: Cumulative growth for social media users 2018-2023 (%)
Exhibit 40: Impact of drivers and challenges
Exhibit 41: Vendor landscape
Exhibit 42: Landscape disruption
Exhibit 43: Vendors covered
Exhibit 44: Vendor classification
Exhibit 45: Market positioning of vendors
Exhibit 46: AgoraPulse - Vendor overview
Exhibit 47: AgoraPulse - Key offerings
Exhibit 48: Buffer - Vendor overview
Exhibit 49: Buffer - Product segments
Exhibit 50: Buffer - Organizational developments
Exhibit 51: Buffer - Key offerings
Exhibit 52: Hootsuite Inc. - Vendor overview
Exhibit 53: Hootsuite Inc. - Key offerings
Exhibit 54: Sprout Social, Inc. - Vendor overview
Exhibit 55: Sprout Social, Inc. - Product segments
Exhibit 56: Sprout Social, Inc. - Key offerings
Exhibit 57: Twitter, Inc. (TweetDeck) - Vendor overview
Exhibit 58: Twitter, Inc. (TweetDeck) - Business segments
Exhibit 59: Twitter, Inc. (TweetDeck) - Geographic focus
Exhibit 60: Twitter, Inc. (TweetDeck) - Segment focus
Exhibit 61: Twitter, Inc. (TweetDeck) - Key offerings
Exhibit 62: Validation techniques employed for market sizing
