Snapshot
A digital potentiometer (also called a resistive digital-to-analog converter, or informally a digipot) is a digitally-controlled electronic component that mimics the analog functions of a potentiometer. It is often used for trimming and scaling analog signals by microcontrollers.
The global Digital Potentiometer IC market size is estimated at xxx million USD with a CAGR xx% from 2015-2019 and is expected to reach xxx Million USD in 2020 with a CAGR xx% from 2020 to 2025. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Digital Potentiometer IC by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.
Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.):
8-bit
6-bit
7-bit
10-bit
Others
Company Coverage (Company Profile, Sales Revenue, Price, Gross Margin, Main Products etc.):
Analog Device
Texas Instruments
Microchip
Ams
ON Semiconductor
Maxim
Intersil
Vishay
Parallax
Application Coverage (Market Size & Forecast, Different Demand Market by Region, Main Consumer Profile etc.):
Home Appliances
Communication Products
Instrumentation
Automotive Products
Others
Region Coverage (Regional Production, Demand & Forecast by Countries etc.):
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
Asia-Pacific (China, India, Japan, Southeast Asia etc.)
South America (Brazil, Argentina etc.)
Middle East & Africa (Saudi Arabia, South Africa etc.)
A digital potentiometer (also called a resistive digital-to-analog converter, or informally a digipot) is a digitally-controlled electronic component that mimics the analog functions of a potentiometer. It is often used for trimming and scaling analog signals by microcontrollers.
The global Digital Potentiometer IC market size is estimated at xxx million USD with a CAGR xx% from 2015-2019 and is expected to reach xxx Million USD in 2020 with a CAGR xx% from 2020 to 2025. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Digital Potentiometer IC by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.
Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.):
8-bit
6-bit
7-bit
10-bit
Others
Company Coverage (Company Profile, Sales Revenue, Price, Gross Margin, Main Products etc.):
Analog Device
Texas Instruments
Microchip
Ams
ON Semiconductor
Maxim
Intersil
Vishay
Parallax
Application Coverage (Market Size & Forecast, Different Demand Market by Region, Main Consumer Profile etc.):
Home Appliances
Communication Products
Instrumentation
Automotive Products
Others
Region Coverage (Regional Production, Demand & Forecast by Countries etc.):
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
Asia-Pacific (China, India, Japan, Southeast Asia etc.)
South America (Brazil, Argentina etc.)
Middle East & Africa (Saudi Arabia, South Africa etc.)
Table of Content
1 Industry Overview
1.1 Digital Potentiometer IC Industry
Figure Digital Potentiometer IC Industry Chain Structure
1.1.1 Overview
1.1.2 Development of Digital Potentiometer IC
1.2 Market Segment
1.2.1 Upstream
Table Upstream Segment of Digital Potentiometer IC
1.2.2 Downstream
Table Application Segment of Digital Potentiometer IC
Table Global Digital Potentiometer IC Market 2015-2025, by Application, in USD Million
1.3 Cost Analysis
2 Industry Environment (PEST Analysis)
2.1 Policy
2.2 Economics
2.3 Sociology
2.4 Technology
3 Digital Potentiometer IC Market by Type
3.1 By Type
3.1.1 8-bit
Table Major Company List of 8-bit
3.1.2 6-bit
Table Major Company List of 6-bit
3.1.3 7-bit
Table Major Company List of 7-bit
3.1.4 10-bit
Table Major Company List of 10-bit
3.1.5 Others
Table Major Company List of Others
3.2 Market Size
Table Global Digital Potentiometer IC Market 2015-2019, by Type, in USD Million
Figure Global Digital Potentiometer IC Market Growth 2015-2019, by Type, in USD Million
Table Global Digital Potentiometer IC Market 2015-2019, by Type, in Volume
Figure Global Digital Potentiometer IC Market Growth 2015-2019, by Type, in Volume
3.3 Market Forecast
Table Global Digital Potentiometer IC Market Forecast 2020-2025, by Type, in USD Million
Table Global Digital Potentiometer IC Market Forecast 2020-2025, by Type, in Volume
4 Major Companies List
4.1 Analog Device (Company Profile, Sales Data etc.)
4.1.1 Analog Device Profile
Table Analog Device Overview List
4.1.2 Analog Device Products & Services
4.1.3 Analog Device Business Operation Conditions
Table Business Operation of Analog Device (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.2 Texas Instruments (Company Profile, Sales Data etc.)
4.2.1 Texas Instruments Profile
Table Texas Instruments Overview List
4.2.2 Texas Instruments Products & Services
4.2.3 Texas Instruments Business Operation Conditions
Table Business Operation of Texas Instruments (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.3 Microchip (Company Profile, Sales Data etc.)
4.3.1 Microchip Profile
Table Microchip Overview List
4.3.2 Microchip Products & Services
4.3.3 Microchip Business Operation Conditions
Table Business Operation of Microchip (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.4 Ams (Company Profile, Sales Data etc.)
4.4.1 Ams Profile
Table Ams Overview List
4.4.2 Ams Products & Services
4.4.3 Ams Business Operation Conditions
Table Business Operation of Ams (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.5 ON Semiconductor (Company Profile, Sales Data etc.)
4.5.1 ON Semiconductor Profile
Table ON Semiconductor Overview List
4.5.2 ON Semiconductor Products & Services
4.5.3 ON Semiconductor Business Operation Conditions
Table Business Operation of ON Semiconductor (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.6 Maxim (Company Profile, Sales Data etc.)
4.6.1 Maxim Profile
Table Maxim Overview List
4.6.2 Maxim Products & Services
4.6.3 Maxim Business Operation Conditions
Table Business Operation of Maxim (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.7 Intersil (Company Profile, Sales Data etc.)
4.7.1 Intersil Profile
Table Intersil Overview List
4.7.2 Intersil Products & Services
4.7.3 Intersil Business Operation Conditions
Table Business Operation of Intersil (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.8 Vishay (Company Profile, Sales Data etc.)
4.8.1 Vishay Profile
Table Vishay Overview List
4.8.2 Vishay Products & Services
4.8.3 Vishay Business Operation Conditions
Table Business Operation of Vishay (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.9 Parallax (Company Profile, Sales Data etc.)
4.9.1 Parallax Profile
Table Parallax Overview List
4.9.2 Parallax Products & Services
4.9.3 Parallax Business Operation Conditions
Table Business Operation of Parallax (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
5 Market Competition
5.1 Company Competition
Table Global Digital Potentiometer IC Sales Revenue 2015-2019, by Company, in USD Million
Table Global Digital Potentiometer IC Sales Revenue Share 2015-2019, by Company, in USD Million
Figure Global Digital Potentiometer IC Sales Revenue Share in 2019, by Company, in USD Million
Table Global Digital Potentiometer IC Sales Volume 2015-2019, by Company, in Volume
Table Global Digital Potentiometer IC Sales Volume Share 2015-2019, by Company, in Volume
Figure Global Digital Potentiometer IC Sales Volume Share in 2019, by Company, in Volume
5.2 Regional Market by Company
Figure North America Digital Potentiometer IC Market Concentration, in 2019
Figure Europe Digital Potentiometer IC Market Market Concentration, in 2019
Figure Asia-Pacific Digital Potentiometer IC MMarket Concentration, in 2019
Figure South America Digital Potentiometer IC Market Concentration, in 2019
Figure Middle East & Africa Digital Potentiometer IC Market Concentration, in 2019
6 Demand by End Market
6.1 Demand Situation
6.1.1 Demand in Home Appliances
Figure Digital Potentiometer IC Demand in Home Appliances, 2015-2019, in USD Million
Figure Digital Potentiometer IC Demand in Home Appliances, 2015-2019, in Volume
6.1.2 Demand in Communication Products
Figure Digital Potentiometer IC Demand in Communication Products, 2015-2019, in USD Million
Figure Digital Potentiometer IC Demand in Communication Products, 2015-2019, in Volume
6.1.3 Demand in Instrumentation
Figure Digital Potentiometer IC Demand in Instrumentation, 2015-2019, in USD Million
Figure Digital Potentiometer IC Demand in Instrumentation, 2015-2019, in Volume
6.1.4 Demand in Automotive Products
Figure Digital Potentiometer IC Demand in Automotive Products, 2015-2019, in USD Million
Figure Digital Potentiometer IC Demand in Automotive Products, 2015-2019, in Volume
6.1.5 Demand in Others
Figure Digital Potentiometer IC Demand in Others, 2015-2019, in USD Million
Figure Digital Potentiometer IC Demand in Others, 2015-2019, in Volume
6.2 Regional Demand Comparison
Table Regional Demand Comparison List
Table Major Application in Different Regions
6.3 Demand Forecast
Table Digital Potentiometer IC Demand Forecast 2020-2025, by Application, in USD Million
Figure Digital Potentiometer IC Market Growth 2020-2025, by Application, in USD Million
Figure Digital Potentiometer IC Market Share in 2025, by Application, in USD Million
Table Digital Potentiometer IC Demand Forecast 2020-2025, by Application, in Volume
Table Digital Potentiometer IC Market Growth 2020-2025, by Application, in Volume
Table Digital Potentiometer IC Market Share in 2025, by Application, in Volume
7 Region Operation
7.1 Regional Production
Table Digital Potentiometer IC Production 2015-2019, by Region, in USD Million
Table Digital Potentiometer IC Production 2015-2019, by Region, in Volume
7.2 Regional Market
Table Global Digital Potentiometer IC Market 2015-2019, by Region, in USD Million
Table Global Digital Potentiometer IC Market Share 2015-2019, by Region, in USD Million
Table Global Digital Potentiometer IC Market 2015-2019, by Region, in Volume
Table Global Digital Potentiometer IC Market Share 2015-2019, by Region, in Volume
7.3 by Region
7.3.1 North America
7.3.1.1 Overview
Figure North America Digital Potentiometer IC Market Size and Growth 2015-2019, in USD Million
Figure North America Digital Potentiometer IC Market Size and Growth 2015-2019, in Volume
7.3.1.2 by Country (U.S., Canada, Mexico)
Table North America Digital Potentiometer IC Market Size 2015-2019, by Country, in USD Million
Table North America Digital Potentiometer IC Market Size 2015-2019, by Country, in Volume
7.3.2 Europe
7.3.2.1 Overview
Figure Europe Digital Potentiometer IC Market Size and Growth 2015-2019, in USD Million
Figure Europe Digital Potentiometer IC Market Size and Growth 2015-2019, in Volume
7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.)
Table Europe Digital Potentiometer IC Market Size 2015-2019, by Country, in USD Million
Table Europe Digital Potentiometer IC Market Size 2015-2019, by Country, in Volume
7.3.3 Asia-Pacific
7.3.3.1 Overview
Figure Asia-Pacific Digital Potentiometer IC Market Size and Growth 2015-2019, in USD Million
Figure Asia-Pacific Digital Potentiometer IC Market Size and Growth 2015-2019, in Volume
7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.)
Table Asia-Pacific Digital Potentiometer IC Market Size 2015-2019, by Country, in USD Million
Table Asia-Pacific Digital Potentiometer IC Market Size 2015-2019, by Country, in Volume
7.3.4 South America
7.3.4.1 Overview
Figure South America Digital Potentiometer IC Market Size and Growth 2015-2019, in USD Million
Figure South America Digital Potentiometer IC Market Size and Growth 2015-2019, in Volume
7.3.4.2 by Country (Brazil, Argentina etc.)
Table South America Digital Potentiometer IC Market Size 2015-2019, by Country, in USD Million
Table South America Digital Potentiometer IC Market Size 2015-2019, by Country, in Volume
7.3.5 Middle East & Africa
7.3.5.1 Overview
Figure Middle East & Africa Digital Potentiometer IC Market Size and Growth 2015-2019, in USD Million
Figure Middle East & Africa Digital Potentiometer IC Market Size and Growth 2015-2019, in Volume
7.3.5.2 by Country (Saudi Arabia, South Africa etc.)
Table Middle East & Africa Digital Potentiometer IC Market Size 2015-2019, by Country, in USD Million
Table Middle East & Africa Digital Potentiometer IC Market Size 2015-2019, by Country, in Volume
7.4 Regional Import & Export
7.5 Regional Forecast
Table Digital Potentiometer IC Market Forecast 2020-2025, by Region, in USD Million
Table Digital Potentiometer IC Market Forecast 2020-2025, by Region, in Volume
8 Marketing & Price
8.1 Price and Margin
8.1.1 Price Trends
8.1.2 Factors of Price Change
Table Price Factors List
8.1.3 Manufacturers Gross Margin Analysis
8.2 Marketing Channel
Figure Marketing Channels Overview
9 Research Conclusion
1 Industry Overview
1.1 Digital Potentiometer IC Industry
Figure Digital Potentiometer IC Industry Chain Structure
1.1.1 Overview
1.1.2 Development of Digital Potentiometer IC
1.2 Market Segment
1.2.1 Upstream
Table Upstream Segment of Digital Potentiometer IC
1.2.2 Downstream
Table Application Segment of Digital Potentiometer IC
Table Global Digital Potentiometer IC Market 2015-2025, by Application, in USD Million
1.3 Cost Analysis
2 Industry Environment (PEST Analysis)
2.1 Policy
2.2 Economics
2.3 Sociology
2.4 Technology
3 Digital Potentiometer IC Market by Type
3.1 By Type
3.1.1 8-bit
Table Major Company List of 8-bit
3.1.2 6-bit
Table Major Company List of 6-bit
3.1.3 7-bit
Table Major Company List of 7-bit
3.1.4 10-bit
Table Major Company List of 10-bit
3.1.5 Others
Table Major Company List of Others
3.2 Market Size
Table Global Digital Potentiometer IC Market 2015-2019, by Type, in USD Million
Figure Global Digital Potentiometer IC Market Growth 2015-2019, by Type, in USD Million
Table Global Digital Potentiometer IC Market 2015-2019, by Type, in Volume
Figure Global Digital Potentiometer IC Market Growth 2015-2019, by Type, in Volume
3.3 Market Forecast
Table Global Digital Potentiometer IC Market Forecast 2020-2025, by Type, in USD Million
Table Global Digital Potentiometer IC Market Forecast 2020-2025, by Type, in Volume
4 Major Companies List
4.1 Analog Device (Company Profile, Sales Data etc.)
4.1.1 Analog Device Profile
Table Analog Device Overview List
4.1.2 Analog Device Products & Services
4.1.3 Analog Device Business Operation Conditions
Table Business Operation of Analog Device (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.2 Texas Instruments (Company Profile, Sales Data etc.)
4.2.1 Texas Instruments Profile
Table Texas Instruments Overview List
4.2.2 Texas Instruments Products & Services
4.2.3 Texas Instruments Business Operation Conditions
Table Business Operation of Texas Instruments (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.3 Microchip (Company Profile, Sales Data etc.)
4.3.1 Microchip Profile
Table Microchip Overview List
4.3.2 Microchip Products & Services
4.3.3 Microchip Business Operation Conditions
Table Business Operation of Microchip (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.4 Ams (Company Profile, Sales Data etc.)
4.4.1 Ams Profile
Table Ams Overview List
4.4.2 Ams Products & Services
4.4.3 Ams Business Operation Conditions
Table Business Operation of Ams (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.5 ON Semiconductor (Company Profile, Sales Data etc.)
4.5.1 ON Semiconductor Profile
Table ON Semiconductor Overview List
4.5.2 ON Semiconductor Products & Services
4.5.3 ON Semiconductor Business Operation Conditions
Table Business Operation of ON Semiconductor (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.6 Maxim (Company Profile, Sales Data etc.)
4.6.1 Maxim Profile
Table Maxim Overview List
4.6.2 Maxim Products & Services
4.6.3 Maxim Business Operation Conditions
Table Business Operation of Maxim (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.7 Intersil (Company Profile, Sales Data etc.)
4.7.1 Intersil Profile
Table Intersil Overview List
4.7.2 Intersil Products & Services
4.7.3 Intersil Business Operation Conditions
Table Business Operation of Intersil (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.8 Vishay (Company Profile, Sales Data etc.)
4.8.1 Vishay Profile
Table Vishay Overview List
4.8.2 Vishay Products & Services
4.8.3 Vishay Business Operation Conditions
Table Business Operation of Vishay (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.9 Parallax (Company Profile, Sales Data etc.)
4.9.1 Parallax Profile
Table Parallax Overview List
4.9.2 Parallax Products & Services
4.9.3 Parallax Business Operation Conditions
Table Business Operation of Parallax (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
5 Market Competition
5.1 Company Competition
Table Global Digital Potentiometer IC Sales Revenue 2015-2019, by Company, in USD Million
Table Global Digital Potentiometer IC Sales Revenue Share 2015-2019, by Company, in USD Million
Figure Global Digital Potentiometer IC Sales Revenue Share in 2019, by Company, in USD Million
Table Global Digital Potentiometer IC Sales Volume 2015-2019, by Company, in Volume
Table Global Digital Potentiometer IC Sales Volume Share 2015-2019, by Company, in Volume
Figure Global Digital Potentiometer IC Sales Volume Share in 2019, by Company, in Volume
5.2 Regional Market by Company
Figure North America Digital Potentiometer IC Market Concentration, in 2019
Figure Europe Digital Potentiometer IC Market Market Concentration, in 2019
Figure Asia-Pacific Digital Potentiometer IC MMarket Concentration, in 2019
Figure South America Digital Potentiometer IC Market Concentration, in 2019
Figure Middle East & Africa Digital Potentiometer IC Market Concentration, in 2019
6 Demand by End Market
6.1 Demand Situation
6.1.1 Demand in Home Appliances
Figure Digital Potentiometer IC Demand in Home Appliances, 2015-2019, in USD Million
Figure Digital Potentiometer IC Demand in Home Appliances, 2015-2019, in Volume
6.1.2 Demand in Communication Products
Figure Digital Potentiometer IC Demand in Communication Products, 2015-2019, in USD Million
Figure Digital Potentiometer IC Demand in Communication Products, 2015-2019, in Volume
6.1.3 Demand in Instrumentation
Figure Digital Potentiometer IC Demand in Instrumentation, 2015-2019, in USD Million
Figure Digital Potentiometer IC Demand in Instrumentation, 2015-2019, in Volume
6.1.4 Demand in Automotive Products
Figure Digital Potentiometer IC Demand in Automotive Products, 2015-2019, in USD Million
Figure Digital Potentiometer IC Demand in Automotive Products, 2015-2019, in Volume
6.1.5 Demand in Others
Figure Digital Potentiometer IC Demand in Others, 2015-2019, in USD Million
Figure Digital Potentiometer IC Demand in Others, 2015-2019, in Volume
6.2 Regional Demand Comparison
Table Regional Demand Comparison List
Table Major Application in Different Regions
6.3 Demand Forecast
Table Digital Potentiometer IC Demand Forecast 2020-2025, by Application, in USD Million
Figure Digital Potentiometer IC Market Growth 2020-2025, by Application, in USD Million
Figure Digital Potentiometer IC Market Share in 2025, by Application, in USD Million
Table Digital Potentiometer IC Demand Forecast 2020-2025, by Application, in Volume
Table Digital Potentiometer IC Market Growth 2020-2025, by Application, in Volume
Table Digital Potentiometer IC Market Share in 2025, by Application, in Volume
7 Region Operation
7.1 Regional Production
Table Digital Potentiometer IC Production 2015-2019, by Region, in USD Million
Table Digital Potentiometer IC Production 2015-2019, by Region, in Volume
7.2 Regional Market
Table Global Digital Potentiometer IC Market 2015-2019, by Region, in USD Million
Table Global Digital Potentiometer IC Market Share 2015-2019, by Region, in USD Million
Table Global Digital Potentiometer IC Market 2015-2019, by Region, in Volume
Table Global Digital Potentiometer IC Market Share 2015-2019, by Region, in Volume
7.3 by Region
7.3.1 North America
7.3.1.1 Overview
Figure North America Digital Potentiometer IC Market Size and Growth 2015-2019, in USD Million
Figure North America Digital Potentiometer IC Market Size and Growth 2015-2019, in Volume
7.3.1.2 by Country (U.S., Canada, Mexico)
Table North America Digital Potentiometer IC Market Size 2015-2019, by Country, in USD Million
Table North America Digital Potentiometer IC Market Size 2015-2019, by Country, in Volume
7.3.2 Europe
7.3.2.1 Overview
Figure Europe Digital Potentiometer IC Market Size and Growth 2015-2019, in USD Million
Figure Europe Digital Potentiometer IC Market Size and Growth 2015-2019, in Volume
7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.)
Table Europe Digital Potentiometer IC Market Size 2015-2019, by Country, in USD Million
Table Europe Digital Potentiometer IC Market Size 2015-2019, by Country, in Volume
7.3.3 Asia-Pacific
7.3.3.1 Overview
Figure Asia-Pacific Digital Potentiometer IC Market Size and Growth 2015-2019, in USD Million
Figure Asia-Pacific Digital Potentiometer IC Market Size and Growth 2015-2019, in Volume
7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.)
Table Asia-Pacific Digital Potentiometer IC Market Size 2015-2019, by Country, in USD Million
Table Asia-Pacific Digital Potentiometer IC Market Size 2015-2019, by Country, in Volume
7.3.4 South America
7.3.4.1 Overview
Figure South America Digital Potentiometer IC Market Size and Growth 2015-2019, in USD Million
Figure South America Digital Potentiometer IC Market Size and Growth 2015-2019, in Volume
7.3.4.2 by Country (Brazil, Argentina etc.)
Table South America Digital Potentiometer IC Market Size 2015-2019, by Country, in USD Million
Table South America Digital Potentiometer IC Market Size 2015-2019, by Country, in Volume
7.3.5 Middle East & Africa
7.3.5.1 Overview
Figure Middle East & Africa Digital Potentiometer IC Market Size and Growth 2015-2019, in USD Million
Figure Middle East & Africa Digital Potentiometer IC Market Size and Growth 2015-2019, in Volume
7.3.5.2 by Country (Saudi Arabia, South Africa etc.)
Table Middle East & Africa Digital Potentiometer IC Market Size 2015-2019, by Country, in USD Million
Table Middle East & Africa Digital Potentiometer IC Market Size 2015-2019, by Country, in Volume
7.4 Regional Import & Export
7.5 Regional Forecast
Table Digital Potentiometer IC Market Forecast 2020-2025, by Region, in USD Million
Table Digital Potentiometer IC Market Forecast 2020-2025, by Region, in Volume
8 Marketing & Price
8.1 Price and Margin
8.1.1 Price Trends
8.1.2 Factors of Price Change
Table Price Factors List
8.1.3 Manufacturers Gross Margin Analysis
8.2 Marketing Channel
Figure Marketing Channels Overview
9 Research Conclusion
